Items related to Promotion: Analysis, Strategy, Creativity

Promotion: Analysis, Strategy, Creativity - Hardcover

Dommermuth, William

 
9780534031060: Promotion: Analysis, Strategy, Creativity
Hardcover
ISBN 10: 0534031064 ISBN 13: 9780534031060
Publisher: Kent Pub. Co., 1984

This specific ISBN edition is currently not available.

Synopsis

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

"synopsis" may belong to another edition of this title.

  • PublisherKent Pub. Co.
  • Publication date1984
  • ISBN 10 0534031064
  • ISBN 13 9780534031060
  • BindingHardcover
  • LanguageEnglish
  • Number of pages688

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Other Popular Editions of the Same Title

9780534917449: Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing)

Featured Edition

ISBN 10:  0534917445 ISBN 13:  9780534917449
Publisher: Wadsworth Publishing Co Inc, 1999
Hardcover