Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing) - Hardcover

Dommermuth, William

 
9780534917449: Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing)
Hardcover
ISBN 10: 0534917445 ISBN 13: 9780534917449
Publisher: Wadsworth Publishing Co Inc, 1999

Synopsis

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

"synopsis" may belong to another edition of this title.

Publisher
Wadsworth Publishing Co Inc
Publication date
1999
Language
English
ISBN 10 
0534917445
ISBN 13 
9780534917449
Binding
Hardcover
Edition number
2
Number of pages
656

Other Popular Editions of the Same Title

9780534031060: Promotion: Analysis, Strategy, Creativity

Featured Edition

ISBN 10:  0534031064 ISBN 13:  9780534031060
Publisher: Kent Pub. Co., 1984
Hardcover