Items related to Media/Impact: An Introduction to Mass Media
Synopsis
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; media and political, social, and cultural institutions.
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Review
"(This text) is a solid introductory level mass media text book. It is very accessible to students and very 'teachable' for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."
About the Author
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0534597068
- ISBN 13 9780534597061
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages464
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Media/Impact : An Introduction to Mass Media; 6th Edition
Published by
Wadsworth/Thomson, Australia ; Belmont, CA, 2003
ISBN 10: 0534597068
ISBN 13: 9780534597061
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 6th Edition. Some shelf and corner wear. Some minor marking and highlighting. Includes CD ROM. Binding is tight and solid in very good condition. Looks Nice. Size: 28 cm+ 1 CD-ROM (4 3/4. 388 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Mass media; ISBN: 0534597068. ISBN/EAN: 9780534597061. Dewey Code: 302.23 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561004909. Seller Inventory # 1561004909
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Media/Impact With Infotrac: An Introduction To Mass Media: Sixth edition
Published by
Wadsworth Pub Co, Belmont, CA, 2002
ISBN 10: 0534597068
ISBN 13: 9780534597061
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Very Good. Sixth edition. All the books pages appear to be clean, white, and crisp. Light shelf and corner wear to the cover and corners. Binding is still in good condition. Book does NOT have CD. Stickers on the spine and back cover. Size: 10.8 in x 8.5 in x 0.8 in. 388 pp. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 500 grams. Category: Computers & Internet; ISBN: 0534597068. ISBN/EAN: 9780534597061. Pictures of this item not already displayed here available upon request. Inventory No: 1561004596. Seller Inventory # 1561004596
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Media/Impact: An Introduction to Mass Media (with InfoTrac and CD-ROM)
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Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0534597068-4
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Media/Impact: An Introduction to Mass Media (with InfoTrac and CD-ROM)
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_427206775
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