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Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
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"I think this text is visually interesting, (with) a 'fun' approach."About the Author:
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
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Book Description Paperback. Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A PROFESSIONAL REFERENCE COPY. Seller Inventory # 2RU7DC0007JJ
Book Description Wadsworth Publishing, 1995. Paperback. Condition: New. book. Seller Inventory # M0534217443