Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
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Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.Review:
"This text is a student-friendly, comprehensive and up-to-date text for explaining the role of mass communications in our everyday lives."
"(This text) is a solid introductory level mass media text book. It is very accessible to students and very 'teachable' for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."
"Shirley Biagi does a wonderful job of presenting a comprehensive look at Mass Communication. The overview contained within the pages of Media/Impact is perfectly geared toward an introductory course."
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Book Description Paperback. Book Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A PROFESSIONAL REFERENCE COPY. Bookseller Inventory # 2RU7DC0007JJ
Book Description Wadsworth Publishing, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # M0534217443