Media/Impact: An Introduction to Mass Media

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9780534217440: Media/Impact: An Introduction to Mass Media
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Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.

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"I think this text is visually interesting, (with) a 'fun' approach."

About the Author:

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

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Other Popular Editions of the Same Title

9780534575106: Media/Impact: An Introduction to Mass Media

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ISBN 10:  0534575102 ISBN 13:  9780534575106
Publisher: Cengage Learning, 1980
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9780534265984: Media/Reader: Perspectives on Mass Media Industries, Effects and Issues

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9780534575113: Media Impact 5th Edition: An Introduction to Mass Media

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9780534597061: Media/Impact: An Introduction to Mass Media

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Softcover

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