Items related to Media/Impact: An Introduction to Mass Media
Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
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"I think this text is visually interesting, (with) a 'fun' approach."
About the Author:
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0534217443
- ISBN 13 9780534217440
- BindingPaperback
- Edition number3
- Number of pages528
- Rating
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Media/Impact, 3rd: An Introduction to Mass Media
Published by
Wadsworth Publishing
(1995)
ISBN 10: 0534217443
ISBN 13: 9780534217440
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Media/Impact, 3rd: An Introduction to Mass Media
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(1995)
ISBN 10: 0534217443
ISBN 13: 9780534217440
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Media/Impact, 3rd: An Introduction to Mass Media
Published by
Wadsworth Publishing Company
(1995)
ISBN 10: 0534217443
ISBN 13: 9780534217440
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0534217443I3N00
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Media/Impact, 3rd: An Introduction to Mass Media
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(1995)
ISBN 10: 0534217443
ISBN 13: 9780534217440
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