Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production) - Hardcover

Eastman, Susan Tyler; Ferguson, Douglas A.

 
9780534512958: Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production)

Synopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter covering online video and audio programming, the consolidation of other topics, and chapter-closing forecasts of anticipated developments in industry trends and audience behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

"synopsis" may belong to another edition of this title.

Synopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter cover

"About this title" may belong to another edition of this title.