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Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production) - Hardcover

 
9780534512958: Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production)

Synopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter covering online video and audio programming, the consolidation of other topics, and chapter-closing forecasts of anticipated developments in industry trends and audience behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Synopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter cover

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  • PublisherCengage Learning
  • Publication date1980
  • ISBN 10 053451295X
  • ISBN 13 9780534512958
  • BindingHardcover
  • LanguageEnglish
  • Edition number6
  • Number of pages466

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Ferguson, Douglas A.
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