This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small audiences; and writing for the mass media and special audiences.
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Seller: BookDepart, Shepherdstown, WV, U.S.A.
Paperback. Condition: UsedVeryGood. Paperback; 4th edition; light fading, light shelf wear to exterior; in very good condition with clean text, firm binding. Seller Inventory # 100137
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Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.14R1L