Synopsis
The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.
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Review
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
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Public relations cases
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Public Relations Cases
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Wadsworth Publishing Co Inc, 1991
ISBN 10: 053416482X
ISBN 13: 9780534164829
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Public Relations Cases - An Introduction to Cognitive Science
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Public Relations Cases - An Introduction to Cognitive Science
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Public Relations Cases
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Public Relations Cases
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Public Relations Cases
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