Items related to Public Relations Cases (Mass Communication Series)
Synopsis
Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.
"synopsis" may belong to another edition of this title.
Review
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
"About this title" may belong to another edition of this title.
- PublisherWadsworth Publishing Co Inc
- Publication date1997
- ISBN 10 053452236X
- ISBN 13 9780534522360
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages496
Other Popular Editions of the Same Title
Search results for Public Relations Cases (Mass Communication Series)
Stock Image
Public Relations Cases (Mass Communication Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # R12B-02771
Quantity: 1 available
Stock Image
Public Relations Cases
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38515123-20
Quantity: 1 available
Stock Image
Public Relations Cases
Seller: Marissa's Books & Gifts, LLC, Salt Lake City, UT, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. Seller Inventory # 2RU7DC0007HW
Quantity: 1 available