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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) - Softcover
Synopsis
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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About the Author
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Dover Publications Inc. 30 D, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Dover Publications Inc. 01/c /30 D, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay
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Making Ads Pay
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Making Ads Pay
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Making Ads Pay : Timeless Tips for Successful Copywriting
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Making Ads Pay: Timeless Tips for Successful Copywriting
Published by
Dover Publications Inc., 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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