Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) - Softcover
Synopsis
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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About the Author
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Dover Publications (edition Reissue), 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Paperback. Condition: Good. Reissue. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 048648601X-11-1
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Making Ads Pay
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Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G048648601XI5N10
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009522017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Published by
Dover Publications October 2011, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay : Timeless Tips for Successful Copywriting
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Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback or Softback)
Published by
Dover Publications 10/20/2011, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Paperback or Softback. Condition: New. Making Ads Pay: Timeless Tips for Successful Copywriting. Book. Seller Inventory # BBS-9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Making Ads Pay (Paperback)
Published by
Dover Publications Inc., New York, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions - each tested with decades of experience - that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work." A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780486486017
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Making Ads Pay
Published by
Dover Publications, Incorporated, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Softcover
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: New. pp. vii + 248 Index. Seller Inventory # 263555327
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Making Ads Pay
Published by
Dover Publications, Incorporated, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. vii + 248. Seller Inventory # 4292640
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