This influential treatise presents a mathematical analysis of choice behavior. It begins with the statement of a general axiom, then explores applications of the theory to substantive problems: psychophysics, utility, and learning. Includes considerations of the Fechnerian assumption and signal detectability theory; utility theory; stochastic theories; more. 1959 edition.
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?In particular its emphasis on the conceptual and experimental difficulties associated with any theory of choice, and its constant concern for empirircal certification deserve the attention of our profession.?-American Economic Review
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