Synopsis
This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.
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Modern retailing: Management principles and practices
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Z09A-04082
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Modern retailing: Management principles and practices
Seller: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_332756530