Modern Retailing: Management Principles and Practices - Softcover

Morgenstein, Melvin; Strongin, Harriet

Softcover

ISBN 10: 0135964954 ISBN 13: 9780135964958

Publisher: Prentice Hall, 1992

Synopsis

This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.

About this title

Synopsis

This book presents an introduction to the field of retailing. Stressing the significance of computing in the industry, this book is divided into major areas - an overview, retailing structure, merchandising, promotion, controls and making decisions. This third edition is updated to reflect changes in the field. The material includes discussions of shopping centre trends, store security techniques, hypermarket concepts, career perspectives, strategic planning, employee retention and foreign resources. The book also records interviews with retail practitioners. At the end of each chapter, cases challenge the reader to apply facts and concepts in solving retail problems.

Edition details

• Publisher: Prentice Hall
• Publication date: 1992
• Language: English
• ISBN 10: 0135964954
• ISBN 13: 9780135964958
• Binding: Paperback
• Edition number: 2
• Number of pages: 576