Questionnaire Design & Administration: A Practical Guide - Hardcover

Frazer, Lorelle; Lawley, Meredith

Hardcover

ISBN 10: 0471342920 ISBN 13: 9780471342922

Publisher: John Wiley & Sons, 2001

Synopsis

This is an accessible and concise guide that demystifies the questionnaire design and administration process. It presents students and researchers with an easy–to–follow sequence of steps and checklists, as well as many annotated examples of questionnaires. It enables any reader to more efficiently and effectively prepare questionnaires and conduct surveys.
This practical guide covers surveys undertaken face–to–face and by mail, telephone and email, and provides assistance with how to design and administer the questionnaire for each survey form. This step–by–step guide is designed to assist students in marketing, management, education and psychology and can be used on its own or in conjunction with subject texts at both the undergraduate and postgraduate levels.

About this title

Synopsis

This is an accessible and concise guide that aims to demystify the questionnaire design and administration process. It presents students and researchers with an easy-to-follow sequence of steps and checklists, as well as many annotated examples of questionnaires, enabling any reader to more efficiently and effectively prepare questionnaires and conduct surveys.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2001
• Language: English
• ISBN 10: 0471342920
• ISBN 13: 9780471342922
• Binding: Hardcover
• Number of pages: 118