Tourism is the study of travel, hotels, transportation, and all other components, including marketing and promotion, of the industry serving the total market of travellers. This book is the revision of a classic survey text, adopted all over the world. It examines the social, cultural, and psychological aspects of travel and tourism, defines its basic concepts and structures, and explains how tourism can become an important factor in the wealth of any nation.
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"...rich both in theoretical and pragmatic insights...an excellent main text...an excellent contribution to the advancement of tourism education, training and practical knowledge formation." -- Int Jnl of Tourism Research, Issue 11 2001
Tourism/Hospitality Management The #1 introduction to tourism principles and practices, updated and expanded for today's growing industry Now in its eighth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by three internationally recognized experts, the book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. Important changes in the Eighth Edition of Tourism include an increased emphasis on the economic impact of tourism around the world, a new chapter devoted to the important topic of formulating tourism policy, and greater coverage of environmental issues. New student-focused pedagogy has also been added, such as many new readings, Internet excerises, and a directory of Internet sites in each chapter. In six parts, Tourism looks at how different components of the industry work together to create a unified, successful travel experience:*Overview and career opportunities*Tourism businesses and services*Understanding travel behavior*Tourism supply and demand; planning and development*Tourism marketing and research*Tourism prospects
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