Mcintosh ∗tourism∗ – Principles Practices Philosophies 5ed - Hardcover

MCINTOSH, RW

Hardcover

ISBN 10: 0471830380 ISBN 13: 9780471830382

Publisher: John Wiley & Sons, 1986

Synopsis

This book explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in broad global terms, setting forth principles, practices and philosophies of tourism that have been found advantageous. Some of the topics included are introductory principles, study approaches, the importance of tourism, some tourism history and careers, the organization of tourism, travel motivations, elements of tourism demand and supply, economics, planning and development principles, marketing, research, deregulation, consumerism and some hypotheses for the future.

About this title

Review

"...rich both in theoretical and pragmatic insights...an excellent main text...an excellent contribution to the advancement of tourism education, training and practical knowledge formation." (International Journal of Tourism Research, November 2001)

From the Back Cover

Tourism/Hospitality Management The #1 introduction to tourism principles and practices, updated and expanded for today′s growing industry Now in its eighth edition, Tourism provides a comprehensive introduction to the world′s most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by three internationally recognized experts, the book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. Important changes in the Eighth Edition of Tourism include an increased emphasis on the economic impact of tourism around the world, a new chapter devoted to the important topic of formulating tourism policy, and greater coverage of environmental issues. New student–focused pedagogy has also been added, such as many new readings, Internet excerises, and a directory of Internet sites in each chapter. In six parts, Tourism looks at how different components of the industry work together to create a unified, successful travel experience:
∗ Overview and career opportunities
∗ Tourism businesses and services
∗ Understanding travel behavior
∗ Tourism supply and demand; planning and development
∗ Tourism marketing and research
∗ Tourism prospects

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1986
• ISBN 10: 0471830380
• ISBN 13: 9780471830382
• Binding: Hardcover
• Language: English
• Edition number: 5
• Number of pages: 564