The PDMA ToolBook 1 for New Product Development: 2 (Product Development and Management ToolBooks) - Hardcover
Synopsis
Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
- Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
"synopsis" may belong to another edition of this title.
About the Author
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
From the Back Cover
Expert techniques and effective practices in product development
In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:
- Dealing with project and portfolio risk
- Improving portfolio management
- Surviving as a project champion
- Modeling the pipeline
- Technology Stage-Gating
- Hunting for winners in the Fuzzy Front End
- Trend mapping and lead-user analysis
- And much more
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.
From the Inside Flap
Expert techniques and effective practices in product development
In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:
- Dealing with project and portfolio risk
- Improving portfolio management
- Surviving as a project champion
- Modeling the pipeline
- Technology Stage-Gating
- Hunting for winners in the Fuzzy Front End
- Trend mapping and lead-user analysis
- And much more
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.
"About this title" may belong to another edition of this title.
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The PDMA ToolBook 1 for New Product Development
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Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471206113
ISBN 13: 9780471206118
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The PDMA ToolBook 1 for New Product Development
Published by
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471206113
ISBN 13: 9780471206118
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