Do–It–Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business S.) - Softcover

Hahn, Fred E.; Mangun, Kenneth G.

Softcover

ISBN 10: 0471154431 ISBN 13: 9780471154433

Publisher: John Wiley & Sons, 1997

Synopsis

How to create Madison Avenue advertising on a Main Street budget

Do–It–Yourself Advertising tells you how to create high–impact advertising on a limited budget. It offers practical, tested techniques and hard–earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston–based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

About this title

About the Author

FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston–based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal.

KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.

From the Back Cover

Find the right medium for your message—and your budget with

Praise for the First Edition

"Mr. Hahn′s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." —Andrew McNally III, Chairman of the Board, Rand McNally.

Getting the word out about your business has never been easier. The brand new edition of this comprehensive guide gives you complete practical coverage of today′s major forms of advertising, including up–to–date information on the latest techniques using the Internet, desktop publishing, broadcast fax technology, and more. Accessible and easy–to–follow, it explains each method step–by–step—with concrete advice on planning, scheduling, budgets, creative issues, and production procedures to help you develop effective:

• Newspaper and magazine ads
• Flyers, brochures, invitations.
• Direct mail campaigns
• Catalogs
• Internet and Web site advertising.
• Telemarketing projects
• Audiovisual materials
• Convention and trade show promotions
• Publicity tools and techniques
• Much more

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 0471154431
• ISBN 13: 9780471154433
• Binding: Paperback
• Edition number: 2
• Number of pages: 384