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Do It Yourself Advertising 2e C: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More (Wiley Small Business S.) - Softcover
Synopsis
How to create Madison Avenue advertising on a Main Street budget Do–It–Yourself Advertising tells you how to create high–impact advertising on a limited budget. It offers practical, tested techniques and hard–earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston–based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.
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From the Back Cover
Praise for the Second Edition
"Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget with Do–it–Yourself Advertising & Promotion
Now the most complete guide to do–it–yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do–It–Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you’ll find tried–and–true, low–budget promotional tactics. With every chapter updated and expanded, this new third edition is better and more comprehensive than ever.
Author Fred E. Hahn and expert contributors show you how to create successful high–impact advertising on a limited budget using practical, time–tested techniques. This friendly and accessible guide explains each method step by step with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:
Newspaper and magazine ads Flyers, brochures, and invitations Direct mail campaigns
Catalogs Web sites E–mail and Internet advertising Teleservicing Audiovisual materials Publicity tools and techniques And more!
About the Author
FRED E. HAHN is an independent consultant with more than thirty–five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston–based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.
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Do It Yourself Advertising 2e C (Wiley Small Business Edition)
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