The Rise of the Creative Class: And How it's Transforming Work, Leisure, Community and Everyday Life - Softcover

Florida, Richard

Softcover

ISBN 10: 0465024777 ISBN 13: 9780465024773

Publisher: Basic Books, 2003

Synopsis

The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

About this title

Review

"An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century.... It tells us a lot about ourselves, where we've been and where we are going."

Book Description

"Ten years later, [Florida's original] book seems prescient. For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind."-Business Insider

Edition details

• Publisher: Basic Books
• Publication date: 2003
• ISBN 10: 0465024777
• ISBN 13: 9780465024773
• Binding: Paperback
• Language: English
• Number of pages: 434