Argues that the social changes of the past few decades have occurred by choice rather than involuntarily, citing the rise of a new creative social class that derives its identity and values from its roles as purveyors of creativity and finds its basis in the economy. 40,000 first printing.
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"An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century.... It tells us a lot about ourselves, where we've been and where we are going."
"Ten years later, [Florida's original] book seems prescient. For the first time, being different is more prized than fitting in and black-and-white thinkers are being left behind."-Business Insider
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