Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers - Softcover

Zaiss, Carl D.; Gordon, Thomas

 
9780452272415: Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers

Synopsis

In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.

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Other Popular Editions of the Same Title

9780525936763: Sales Effectiveness Training: The Breakthrough Method to Become Partners With Your Customers

Featured Edition

ISBN 10:  0525936769 ISBN 13:  9780525936763
Publisher: E P Dutton, 1993
Hardcover