Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy - Softcover

Rapp, Stan; Collins, Thomas L.

 
9780452262386: Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy

Synopsis

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

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Other Popular Editions of the Same Title

9780070511910: Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy

Featured Edition

ISBN 10:  0070511918 ISBN 13:  9780070511910
Publisher: McGraw-Hill Inc.,US, 1986
Hardcover