Items related to Maximarketing: The New Direction in Advertising, Promotion...

Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy - Softcover

Rapp, Stan; Collins, Thomas L.

 
9780452262386: Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy

Synopsis

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

"synopsis" may belong to another edition of this title.