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Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy - Softcover

 
9780452262386: Maximarketing: The New Direction in Advertising, Promotion & Marketing Strategy

Synopsis

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

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  • PublisherPenguin
  • Publication date1989
  • ISBN 10 0452262380
  • ISBN 13 9780452262386
  • BindingPaperback
  • LanguageEnglish
  • Number of pages288

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9780070511910: Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy

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ISBN 10:  0070511918 ISBN 13:  9780070511910
Publisher: McGraw-Hill Inc.,US, 1986
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Rapp, Stan, Collins, Tom
Published by Plume, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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ISBN 10: 0452262380 ISBN 13: 9780452262386
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Rapp, Stan, Collins, Tom
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ISBN 10: 0452262380 ISBN 13: 9780452262386
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