The Supermarketers: Marketing For Success, Rules of the Master Marketers, the Naked Marketplace - Softcover

Heller, Robert

 
9780452261693: The Supermarketers: Marketing For Success, Rules of the Master Marketers, the Naked Marketplace

Synopsis

This survey of dozens of marketing leaders and their marketing techniques explores the dynamics of today's consumer market and demonstrates how innovative ideas and well-planned campaigns lead to success

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