Menu Design: Merchandising and Marketing - Hardcover

Seaberg, Albin G.

 
9780442319588: Menu Design: Merchandising and Marketing

Synopsis

This revision concentrates on a single issue in menu planning, that of menu design. From this perspective, the author offers information on how to design a menu to maximize market and merchandising potential. From menu demographics to ethnic menus, from coffee shop menus to breakfast menus, from health and fitness menus to wine lists, the author presents the reader with both theoretical and practical information in a comprehensive way.

"synopsis" may belong to another edition of this title.

Synopsis

This revision concentrates on a single issue in menu planning, that of menu design. From this perspective, the author offers information on how to design a menu to maximize market and merchandising potential. From menu demographics to ethnic menus, from coffee shop menus to breakfast menus, from health and fitness menus to wine lists, the author presents the reader with both theoretical and practical information in a comprehensive way.

"About this title" may belong to another edition of this title.

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