Strategic Innovation: New Game Strategies for Competitive Advantage - Softcover

Afuah, Allan

 
9780415997829: Strategic Innovation: New Game Strategies for Competitive Advantage
Softcover
ISBN 10: 0415997828 ISBN 13: 9780415997829
Publisher: Routledge, 2009

Synopsis

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

  • how to develop strategy in the face of change
  • a detailed framework for assessing the profitability potential of a strategy or product
  • consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

"synopsis" may belong to another edition of this title.

About the Author

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2009
Language
English
ISBN 10 
0415997828
ISBN 13 
9780415997829
Binding
Paperback
Edition number
1
Number of pages
504