This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
"synopsis" may belong to another edition of this title.
"'An outstanding history of the impact of campaign consultants on American elections.' - Dr. James A. Thurber, American University, and co-editor of Campaign Warriors 'A superb read. Dennis Johnson knows the ins and outs of modern political campaigning from firsthand experience, and it shows.' - James Carville"
No Place for Amateurs is an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning. Cash is flowing into political races at a phenomenal rate, but why is every campaign so thirsty for funds? More polling, consultants, and TV time means more money. Major campaigns are now run almost entirely by professionals, and No Place for Amateurs details the skills, strategies and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters. Illuminating this dark underside of American politics, No Place for Amateurs offers a fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. Seller Inventory # 00101571220
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Fair. This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. Seller Inventory # 00102148841
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Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Very Good. This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. Seller Inventory # CIN0415928362VG
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Fair. This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. Seller Inventory # CIN0415928362A
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Seller: Old Village Books, Mt. Pleasant, SC, U.S.A.
Soft cover. Condition: Good. No Jacket. Inscribed and signed by author Pictures on request. Inscribed by Author(s). Seller Inventory # 025857