Synopsis
This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
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Review
"'An outstanding history of the impact of campaign consultants on American elections.' - Dr. James A. Thurber, American University, and co-editor of Campaign Warriors 'A superb read. Dennis Johnson knows the ins and outs of modern political campaigning from firsthand experience, and it shows.' - James Carville"
Synopsis
No Place for Amateurs is an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning. Cash is flowing into political races at a phenomenal rate, but why is every campaign so thirsty for funds? More polling, consultants, and TV time means more money. Major campaigns are now run almost entirely by professionals, and No Place for Amateurs details the skills, strategies and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters. Illuminating this dark underside of American politics, No Place for Amateurs offers a fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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No Place for Amateurs : How Political Consultants Are Reshaping American Democracy
Published by
Taylor & Francis Group, 2001
ISBN 10: 0415928362
ISBN 13: 9780415928366
Used
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Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18749307-75
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No Place for Amateurs
Seller: Book Nook, Cadillac, MI, U.S.A.
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Soft cover. Condition: Very Good. Very light edgewear. Light wear. Very light soiling. Signed & inscribed by author on first page. Signed by Author(s). Seller Inventory # 7789
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No Place for Amateurs: How Political Consultants Are Reshaping American Democracy
Seller: Old Village Books, Mt. Pleasant, SC, U.S.A.
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No place for amateurs How Political Consultants Are Reshaping American Democracy
Published by
Routledge - New York, London, U. S. A., 2001
ISBN 10: 0415928362
ISBN 13: 9780415928366
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Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
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Condition: BUONO USATO. I ED. INGLESE Buono stato, coperta illustrata in cartoncino patinato semimorbido, Grafica: Ann Weinstock, punte leggermente sollevate, bordo poco sfregato, lieve ingiallimento, tagli e pagine in ottimo stato. I edizione. Numero Pagine 320. Seller Inventory # KEB0075
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0415928362