The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) - Hardcover
Synopsis
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
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About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
"About this title" may belong to another edition of this title.
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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The Customer Century: Lessons from World Class Companies in Integrated Communications
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0415921996I4N01
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55166963-6
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_468393544
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Published by
Routledge, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
Used
Hardcover
First Edition
Seller: Penn & Sons, Minneapolis, MN, U.S.A.
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Very good overall. it has a library sticker on the inside Binding is tight and square. Contents are crisp, clean, complete and undamaged. Seller Inventory # ABE-1773600175024
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The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
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Hardcover. Condition: New. HARDCOVER, BRAND NEW COPY, Gray Leather Cover, Perfect Shape, No Black Remainder Mark, 493-609Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 0906140159
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Seller: Sutton Books, Norwich, VT, U.S.A.
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Condition: as new. Dust Jacket Condition: as new. Hbk 252pp an unread copy excellent clean tight unmarked in sleeve-protected dj as new. Seller Inventory # Man113
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Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications
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The Customer Century (Hardcover)
Published by
Taylor & Francis Ltd, London, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
New
Hardcover
First Edition
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming "customer century". Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is an essential guide to success in the Customer Century. This volume argues that in the next century companies must learn to integrate communications three-dimensionally: externally with key customers; vertically between senior management and front-line workers; and horizontally across departments. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780415921992
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Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 455720