Disney Discourse: Producing the Magic Kingdom (AFI Film Readers) - Softcover

Softcover

ISBN 10: 0415906164 ISBN 13: 9780415906166

Publisher: Routledge, 1994

Synopsis

Hirohito and his Mickey Mouse watch, Goofy and Donald as our "Goodwill Ambassadors:" Disney Discourse is an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney's domestic cultural production "innocent" national icons, as well as theme parks, cartoons and television to analyze the global impact of American popular culture, the politics of Disney, and the complex reception Disney productions have received around the world.

The Disney corporation's ever-increasing visibility the opening of Euro Disney and new stores in malls and vast influence over global culture demands critical attention not only in film and television studies, but in international diplomacy, architecture, economics and other related fields. Disney Discourse consolidates the best of the current work on Disney and provides a representative sample of past analyses of the Disney empire.

Contributors: Julianne Burton-Carvajal, Lisa Cartwright, Brian Goldfarb, Richard deCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, José Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.

About this title

Synopsis

Hirohito and his Mickey Mouse watch...Goofy and Donald as our "Goodwill Ambassadors". Disney Discourse is an interdisciplianry examination of the the founder and his empire. Examining Disney at a time of expansion - opening new mall stores and theme parks, the essays look at its domestic cultural production and global politics, while aware of audiences' various uses and interpretations of Disney "products". The work in Disney Discourse consolidates the outstanding current work on the subject, while sampling past analyses of "Walt" and his Corporation. Taking the seemingly gentle innocence of a "beloved" national icon, as well as forms of entertainment - theme parks, cartoons, and television - the essays examine the broader issues raised by analysis: the global impact of American popular culture, the politics of Disney, and the complexity and problems of meaning for Walt Disney and the Disney Company as we have received them. Contributors: Julianne Burton, Lisa Cartwright, Brian Goldfarb, Richard DeCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, Jose Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.

From the Back Cover

This book examines the pervasive cultural influence of Walt Disney and his imaginary empire. Drawing both on the humanities and social sciences, the contributors read through Disney's domestic cultural production - 'innocent' national icons, as well as theme parks, cartoons and television - to analyze the global impact of American popular culture, the politics of Disney, and the complex reception of Disney productions around the world.

Edition details

• Publisher: Routledge
• Publication date: 1994
• ISBN 10: 0415906164
• ISBN 13: 9780415906166
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 282
• Editor: Smoodin Eric