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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Softcover
Synopsis
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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About the Author
Sut Jhally teaches at the University of Massachusetts at Amherst.
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The Codes of Advertising
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Y-011-00538
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The Codes of Advertising
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-AA-005-00616
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6801735-6
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005219965
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415903530. Seller Inventory # 8618622
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The Codes of Advertising
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 041590353X-7-1
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP26715986
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6801735-6
Quantity: 1 available
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Routledge, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Soft cover
First Edition
Seller: Shadow Books, Norwich, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Good. 1st Edition. Tight And Unmarked Save For Name On First Title Page. Light Handling To Uncreased Wrappers. Seller Inventory # 024841-56
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The Codes Of Advertising: Fetishism & The Political Economy Of Meaning In The Consumer Society
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
Seller rating 2 out of 5 stars
24 x 15.5cm 225pp softcover several pages highlighted good+ Through an integration of theory and empirical analysis including a study of over one thousand commercials Jhally offers a fresh view of such concepts as fetishism and valorization. Seller Inventory # 20651862
Quantity: 1 available