The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Softcover
Synopsis
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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About the Author
Sut Jhally teaches at the University of Massachusetts at Amherst.
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The Codes of Advertising
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 041590353X-7-1
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP26715986
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6801735-6
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005219965
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The Codes of Advertising
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paperback. Condition: Good. Good paperback, bumped/creased with shelfwear; may have previous owner's name inside. Standard-sized. Seller Inventory # mon0000314949
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6801735-6
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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Trade paperback. Condition: Fine. Revised ed. Trade paperback (US). Glued binding. Contains: Illustrations, black & white. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. SC 242. Seller Inventory # Alibris.0040708
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415903530. Seller Inventory # 8618622
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Clean text. Email for further information. Seller Inventory # bing827x11761
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The Codes Of Advertising: Fetishism & The Political Economy Of Meaning In The Consumer Society
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
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24 x 15.5cm 225pp softcover several pages highlighted good+ Through an integration of theory and empirical analysis including a study of over one thousand commercials Jhally offers a fresh view of such concepts as fetishism and valorization. Seller Inventory # 20651862