Promoting Nonprofit Organizations: A Reputation Management Approach - Hardcover

Kinzey, Ruth Ellen

Hardcover

ISBN 10: 0415899265 ISBN 13: 9780415899260

Publisher: Routledge, 2013

Synopsis

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

• Discusses why public relations and reputation management go hand-in-hand with marketing efforts
• Offers a step-by-step guide to develop a public relations strategy
• Considers the importance of nonprofit sustainable citizenship
• Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
• Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

About this title

About the Author

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

Edition details

• Publisher: Routledge
• Publication date: 2013
• Language: English
• ISBN 10: 0415899265
• ISBN 13: 9780415899260
• Binding: Hardcover
• Edition number: 1
• Number of pages: 244