Synopsis
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.
Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. A companion website (www.routledge.com/textbooks/9780415878937) provides additional resources for instructors to use with their students.
"synopsis" may belong to another edition of this title.
About the Author
Patricia Swann is associate professor and chair of the Public Relations and Journalism department at Utica College. She has won national, state and local awards for writing, photography, publication design and public relations activities. She is a member of the Public Relations Society of America and serves as a faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. She received her master's degree in public relations from Syracuse University S.I. Newhouse School of Public Communication.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Cases in Public Relations Management: The Rise of Social...
Stock Image
Cases in Public Relations Management
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4037356-6
Stock Image
Cases in Public Relations Management
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 48969302-6
Stock Image
Cases in Public Relations Management
Published by
Routledge, 2010
ISBN 10: 0415878934
ISBN 13: 9780415878937
Used
paperback
First Edition
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001013550U
Stock Image
Cases in Public Relations Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0415878934I4N00
Stock Image
Cases in Public Relations Management
Seller: PAPER CAVALIER UK, London, United Kingdom
Seller rating 4 out of 5 stars
Condition: as new. Appears unread. May have a retail sticker on back cover or remainder mark on the text block. Seller Inventory # 9780415878937-2
Buy Used
£ 17.79
£ 6 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Cases in Public Relations Management
Published by
Routledge, 2010
ISBN 10: 0415878934
ISBN 13: 9780415878937
Used
paperback
First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001013550U
Stock Image
Cases in Public Relations Management
Seller: Mahler Books, PFLUGERVILLE, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. This book is in good condition only; study or reading copy only. The book has some shelfwear, edgewear, corner wear. Some highlighted passages. ; 400 pages. Seller Inventory # 02GW19-587-045e
Stock Image
Cases in Public Relations Management
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471657465
Stock Image
Cases in Public Relations Management
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 81B65_45_0415878934
Stock Image
Cases in Public Relations Management
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0415878934