Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) - Hardcover

Hardcover

ISBN 10: 0415878497 ISBN 13: 9780415878494

Publisher: Routledge, 2010

Synopsis

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask important questions regarding future development. The contributors to this innovative volume are scholars and experts in the field of consumption representing a variety of disciplines such as anthropology, economics, history, marketing, political science, and sociology. This book not only provides readers with a nuanced picture of consumption, but intends to enrich and sharpen the general debate about society today.

About this title

About the Author

Karin M. Ekström is Professor in Marketing at the University of Borås, Sweden.

Kay Glans

is Editorial Coordinator of Glasshouse Forum.

Edition details

• Publisher: Routledge
• Publication date: 2010
• Language: English
• ISBN 10: 0415878497
• ISBN 13: 9780415878494
• Binding: Hardcover
• Edition number: 1
• Number of pages: 274
• Editor: Ekström Karin, Glans Kay