Items related to The Americanisation of European Business: The Marshall...

The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History) - Softcover

Book 3 of 56: Routledge International Studies in Business History
 
9780415862523: The Americanisation of European Business: The Marshall Plan and the transfer of US management models (Routledge International Studies in Business History)
Softcover
ISBN 10: 0415862523 ISBN 13: 9780415862523
Publisher: Routledge, 2013

Synopsis

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

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About the Author

Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415862523
ISBN 13 
9780415862523
Binding
Paperback
Edition number
1
Number of pages
252
Editor
Kipping Matthias, Bjarnar Ove