Planning Advertisements (RLE Advertising): 09 (Routledge Library Editions: Advertising) - Hardcover

Russell, Gilbert

 
9780415817998: Planning Advertisements (RLE Advertising): 09 (Routledge Library Editions: Advertising)

Synopsis

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

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About the Author

Russell, Gilbert

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9781138994959: Planning Advertisements (Routledge Library Editions: Advertising)

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ISBN 10:  1138994952 ISBN 13:  9781138994959
Publisher: Routledge, 2015
Softcover