Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls: 2 (Routledge Library Editions: Advertising) - Hardcover

Geller, Max

 
9780415817745: Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls: 2 (Routledge Library Editions: Advertising)
Hardcover
ISBN 10: 0415817749 ISBN 13: 9780415817745
Publisher: Routledge, 2013

Synopsis

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

First published in 1952.

"synopsis" may belong to another edition of this title.

About the Author

Max Geller

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415817749
ISBN 13 
9780415817745
Binding
Hardcover
Edition number
1
Number of pages
352

Other Popular Editions of the Same Title

9781258792886: Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls

Featured Edition

ISBN 10:  1258792885 ISBN 13:  9781258792886
Publisher: Literary Licensing, LLC, 2013
Softcover