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Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism) - Hardcover

Book 1 of 7: Routledge Library Editions: Tourism
 
9780415812719: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
Hardcover
ISBN 10: 0415812712 ISBN 13: 9780415812719
Publisher: Routledge, 2012

Synopsis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415812712
ISBN 13 
9780415812719
Binding
Hardcover
Edition number
1
Number of pages
260
Editor
Goodall Brian, Ashworth Gregory