The Corporate Media Toolkit: Advanced Techniques for Producers, Writers and Directors - Softcover

DiZazzo, Ray

Softcover

ISBN 10: 0415787793 ISBN 13: 9780415787796

Publisher: Routledge, 2017

Synopsis

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development―project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction―author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

About this title

About the Author

Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 0415787793
• ISBN 13: 9780415787796
• Binding: Paperback
• Edition number: 1
• Number of pages: 136