Retail and Marketing Channels (RLE Retailing and Distribution) (Routledge Library Editions: Retailing and Distribution) - Softcover

Book 1 of 9: Routledge Library Editions: Retailing and Distribution
 
9780415754330: Retail and Marketing Channels (RLE Retailing and Distribution) (Routledge Library Editions: Retailing and Distribution)
Softcover
ISBN 10: 041575433X ISBN 13: 9780415754330
Publisher: Routledge, 2014

Synopsis

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

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About the Author

Srinivas Reddy, Luca Pellegrini

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
041575433X
ISBN 13 
9780415754330
Binding
Paperback
Edition number
1
Number of pages
352
Editor
Reddy Srinivas, Pellegrini Luca

Other Popular Editions of the Same Title

9780415540391: Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)

Featured Edition

ISBN 10:  0415540399 ISBN 13:  9780415540391
Publisher: Routledge, 2012
Hardcover