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International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business) - Softcover
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
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International Marketing (RLE International Business): A Strategic Approach to World Markets (Routledge Library Editions: International Business)
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International Marketing : A Strategic Approach to World Markets
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International Marketing
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International Marketing: A Strategic Approach to World Markets
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Taylor & Francis Ltd, 2014
ISBN 10: 0415752078
ISBN 13: 9780415752077
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International Marketing
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International Marketing
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Majaro, S: International Marketing (RLE International Busine
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to . Seller Inventory # 594665146
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