Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism) - Softcover

Book 1 of 7: Routledge Library Editions: Tourism
 
9780415751476: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
Softcover
ISBN 10: 0415751470 ISBN 13: 9780415751476
Publisher: Routledge, 2014

Synopsis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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About the Author

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
0415751470
ISBN 13 
9780415751476
Binding
Paperback
Edition number
1
Number of pages
264
Editor
Goodall Brian, Ashworth Gregory

Other Popular Editions of the Same Title

9780415812719: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)

Featured Edition

ISBN 10:  0415812712 ISBN 13:  9780415812719
Publisher: Routledge, 2012
Hardcover