Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation - Softcover

Proctor, Tony

 
9780415714037: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
Softcover
ISBN 10: 0415714036 ISBN 13: 9780415714037
Publisher: Routledge, 2013

Synopsis

Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.

The latest edition of this well-regarded book brings the story up to date whilst retaining popular features such as case studies and case histories together with extensive diagrams, examples and thought-provoking questions. New to this edition are sections on thinking styles and types, creativity and its role in innovation, implementation, and software aids to creativity.

This rounded textbook will continue to be an ideal resource for a range of courses and modules across the business school curriculum including problem-solving, strategic management, creativity and innovation management.

"synopsis" may belong to another edition of this title.

About the Author

Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415714036
ISBN 13 
9780415714037
Binding
Paperback
Edition number
4
Number of pages
384

Other Popular Editions of the Same Title

9780415714020: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation

Featured Edition

ISBN 10:  0415714028 ISBN 13:  9780415714020
Publisher: Routledge, 2013
Hardcover