Market Management and Project Business Development - Hardcover

Smyth, Hedley

Hardcover

ISBN 10: 0415705088 ISBN 13: 9780415705080

Publisher: Routledge, 2014

Synopsis

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

About this title

About the Author

Hedley Smyth is Director of Research for the Bartlett School of Construction and Project Management, University College London. He has worked extensively in industry and academia and has been published in many leading journals and authored a wide range of books

Edition details

• Publisher: Routledge
• Publication date: 2014
• Language: English
• ISBN 10: 0415705088
• ISBN 13: 9780415705080
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336