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Synopsis
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:
- the positive contribution of people from diverse cultural backgrounds
- the politics of Self and Other which promote negative stereotyping
- the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership
Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
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About the Author
Adrian Holliday is a Professor of Applied Linguistics at Canterbury Christ Church University in the Department of Language Studies where he co-ordinates doctoral research in international English language education and intercultural issues. He is also Head of the Graduate School and Research Office and directs the University research degrees programme. He has published numerous works which generally concern the role of culture in international settings in the teaching of English.
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