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The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies) - Hardcover
Synopsis
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
· Conceptual foundations,
· Institutional and organizational dimensions,
· Implementing strategic communication, and
· Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
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About the Author
Derina Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2014
- ISBN 10 0415530016
- ISBN 13 9780415530019
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages596
- EditorHoltzhausen Derina, Zerfass Ansgar
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