Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series) - Softcover

Book 176 of 231: Routledge Communication

Riffe, Daniel

 
9780415517676: Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series)
Softcover
ISBN 10: 0415517672 ISBN 13: 9780415517676
Publisher: Routledge, 2013

Synopsis

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.

This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.

This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

"synopsis" may belong to another edition of this title.

About the Author

Daniel Riffe is Richard Cole Eminent Professor in Journalism and Mass Communication at UNC-Chapel Hill and editor of Journalism & Mass Communication Quarterly. His research examines mass communication and environmental risk, political communication, and research methodology. Before joining UNC-Chapel Hill, he was Presidential Research Scholar in the Social and Behavioral Sciences at Ohio University.

Stephen Lacy is a professor in the Michigan State University School of Journalism, where he has worked since 1985. He has co-edited two other books and served as co-editor of the Journal of Media Economics.

Frederick G. Fico has been a faculty member in the Michigan State University School of Journalism since 1982. He is a specialist in content analysis, and his research specialty is news coverage of conflict, including elections, and how reporters use sources, particularly women and minorities. His research explores the implications of empirical findings for the values of fairness, balance and diversity in reporting.

From the Back Cover

"First edition published by Routledge 1998."

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2013
Language
English
ISBN 10 
0415517672
ISBN 13 
9780415517676
Binding
Paperback
Edition number
3
Number of pages
224

Other Popular Editions of the Same Title

9780415517669: Analyzing Media Messages: Using Quantitative Content Analysis in Research (Routledge Communication Series)

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ISBN 10:  0415517664 ISBN 13:  9780415517669
Publisher: Routledge, 2013
Hardcover