Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies) - Softcover

McKie, David; Munshi, Debashish

 
9780415512497: Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies)
Softcover
ISBN 10: 0415512492 ISBN 13: 9780415512497
Publisher: Routledge, 2012

Synopsis

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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About the Author

David McKie, Debashish Munshi

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2012
Language
English
ISBN 10 
0415512492
ISBN 13 
9780415512497
Binding
Paperback
Edition number
1
Number of pages
200

Other Popular Editions of the Same Title

9780415394086: Reconfiguring Public Relations: Ecology, Equity and Enterprise: 35 (Routledge Advances in Management and Business Studies)

Featured Edition

ISBN 10:  0415394082 ISBN 13:  9780415394086
Publisher: Routledge, 2007
Hardcover